Categories

The 2026 Inaugural Index recognizes specialist excellence across the following areas.

1. Shopify Plus Growth & Scaling

Agencies specializing in enterprise Shopify Plus migrations, scaling, and optimization.

2. Retention & Lifecycle Marketing

Email, SMS, loyalty, and customer retention specialists.

Agencies focused on testing, UX, and measurable conversion improvement.

3. Conversion Rate Optimization (CRO)
4. Paid Media & Performance Marketing
paid media and marketing
paid media and marketing

Meta, Google, TikTok - agencies driving profitable paid growth.

Creative and brand for cbrainstorming innovative paid media strategies in a modern office.
Creative and brand for cbrainstorming innovative paid media strategies in a modern office.
A detailed grid illustrating conversion rate optimization metrics and outcomes.
A detailed grid illustrating conversion rate optimization metrics and outcomes.
5. Creative & Brand for Commerce

Design, video, and creative production for DTC brands.

End-to-end agency partners (strategy, tech, creative, media).

6. Full-Service Commerce Growth

Specialist Recognition

The UK commerce landscape is diverse. We categorize agencies by their true specialisms to ensure brands find the right expertise for their specific growth stage.

Providing a transparent, data-driven benchmark for the UK's digital commerce ecosystem.
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